Pivot to the Future: Age of Influencers
12 January 2022
8PM - 9PM SGTWatch on the S.E.A. Focus YouTube Channel
Click here to view this Zoom Webinar.
The growing importance of millennial collectors in the art market is necessitating new ways of doing business, including connecting with audiences online. Among the most powerful marketers today are individuals who specialize in promoting products to their social-media followers. Is the art market ready for a new generation of taste-makers? How are new voices on social networks shaping art-market trends and collecting trends today?
Jiajia Fei, Founder & Director, The First Digital Agency for Art, NY
Fei is a digital strategist with over a decade of experience working at the intersection of digital marketing, branding, web, mobile, video, and social media strategy for art and culture—making museums and cultural organizations more accessible through technology.
Graduated from the Bryn Mawr College with a bachelor in Art History, Fei led Guggenheim as an associate director to the forefront of social media and digital marketing between 2010 – 2015. Fei joined The Jewish Museum as a Director of Digital in 2016 and launched her own digital art consultancy, The First Digital Agency for Art in 2020.
Kevin Poon, Founder, WOAW Gallery, Hong Kong
Kevin Poon approaches culture, lifestyle, and business as a unified artistic whole. Active in roles from curating, design to DJ-ing, he is the consummate networked creative figure, acting as a hub and a filter through his many entrepreneurial and artistic projects. With a sense of humor and a critical eye across the worlds of art, fashion, hospitality and business, Poon is an entrepreneur & cultural influencer.
Michael Xufu Huang, Co-founder, X Museum, Beijing
Michael Xufu Huang is the founder of X Museum in Beijing. Graduated from the University of Pennsylvania, Michael is a trustee at the New Museum. In 2017, he is the USA Forbes 30 Under 30 recipient and is now acting as the only art world judge in selecting the candidates for Forbes USA and Asia lists 2018 – 2021.
In 2014 and 2019, Michael co-founded M WOODS Museum Beijing and organised several notable exhibitions. As the co-founder of X Museum, Michael also curated the first Asian solo of Issy Wood ‘Good Clean Fun’ and curated ‘Metal, Wood, Water, Fire and Earth’ which showcased 5 leading young contemporary women artists from China for Pace Gallery.
Moderator: Chloe Chu, Managing Editor, ArtAsiaPacific